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Sunday Success - Leeon George


Attorney-at-law at Equilibrium Chambers and Chief Copywriter at The Content Magnet

Who is Leeon George?

I am your everyday young adult who recently found her why. I love to help make other people’s life simpler. I do this in my professional capacities as an Attorney-at-Law and a Digital Copywriter.


What does a typical day for Leeon entail?

A typical day for me starts with a prayer. I am always grateful for my current situation. Then I listen to a podcast to improve my spirituality, consultancy skills or marketing skills. On some days I can be found in my office having client meetings and on other days I’m either at our local coffee shop drafting land and contract documents or creating content for the pages of client businesses that I work with. I typically end the day with a distressing activity of reading (yes, reading is relaxing for me) or playing with my nieces and nephews.


What area of Law do you currently practice?

I currently practice Employment Relations, Land Law and Contract.

After graduating from Law School, I practiced Employee Relations for two years and developed a passion for informing employers and employees about their employment rights and good industrial relations practice.

When I decided to start my own practice, I realized that I preferred to do out-of-court matters such as land and contract as it allowed me the opportunity to maximize my time and pursue my other passion; Copywriting.


Do you have any advice for the full time employee who is contemplating full time entrepreneurship?

Great question! I actually wrote an article about this on my LinkedIn Page titled How To Transition to Self-Employment with Ease.

The first thing I would tell that person is that it is not EASY! There is no overnight success. It will require more hours than your 8-4 in the beginning but these 6 key points made all the difference for me:

1. Building A Personal Brand – Narrate the story. Tell people what you want to be known for and start creating content on social media to reflect that.

2. Become a Student Again – Learn! Learn! Learn! The moment you decide you want to become a full time entrepreneur, ask for additional tasks in your workplace. Learn what other people do in the organization.

3. Network – Regardless of whether you consider yourself introverted or extroverted, in 2020, there are a million ways to network and grow your following. Join Facebook groups with other entrepreneurs, find people who are doing what you are doing, go to business mixers, workshops, and promote other people’s page. Engage with new people like you never did before.

4. Save those coins – I can’t tell you how much you should save. That’s a discussion you need to have with yourself. What I can say is that you shouldn’t be saving in the same account that you’re withdrawing from. Say NO to the Linx Card, join a family sou sou, add a savings plan to your insurance policy.

5. Go Hard on Your Passions – Whether it’s selling deserts, opening an online business or interior designing, you need to commit. Take the first step and register your business, create a proposal for clients, start making calls, invest in a marketing consultant or copywriter. Decide, and the rest will fall into place.


What advice would you give someone who is interested in pursuing a career similar to yours?

You have to do it. There’s no if’s or but’s about it. The process to become an attorney-at-law may be timely but it will definitely allow you to develop in all areas of life. The fun part of any journey is the lessons you’ll learn along the way. If you’re a perfectionist like me, remember to be kind to yourself. Ask yourself, if it were easy and if the results were immediate, would it have been worth it?


Any tips for individuals currently on the job market?

Don’t be afraid to choose you. I’ve been on the other side of a rejection letter so I understand how that may affect your confidence but take it as a redirection. Too many of us are sitting on our talents afraid to pursue and monetize it. A job is great but if you have a skill that you can monetize then take the first step and turn it into a business, and ironically you will start to attract job offers.

Also, join networking platforms like LinkedIn and sharing your knowledge. You may be the missing piece in an organization but that hiring manager simply doesn’t know you exist.


What is one common myth about the Legal profession that you would like to clarify?

So many myths. Where do I start? The most popular one being that all lawyers make a lot of money. The sad reality is that there are qualified attorneys who are being paid with experience and some who are being paid less that persons without a degree. If you want to be a lawyer to become rich quickly then this may not be the profession for you.


What would people be most surprised to learn about you?

I am an active Volunteer. I believe in the power of giving back. I am the Club Secretary of the Rotaract Club of Port of Spain West (Trinidad), an international volunteer organization made up of young individuals who execute projects that help the community.


Where can our readers connect with you online?

LinkedIn: Leeon George

Instagram: thecontentmagnet

Facebook: thecontentmagnet

Email: leeongeorgeec@gmail.com | info@thecontentmagnet.com

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